Top 4 Content Marketing Tips For Any Budget

Looking for new ways to engage your potential and existing customers on a more personal level? Therein lies the heart of good content marketing. The simple fact is that customers, now more than ever, have information literally at their fingertips. Studies show that prior to purchasing, more than 80% will go online to do their research. Not only can they browse the manufacturer’s site, but can now also search for customer reviews, forums that discuss it, and directly contact others online that have used said product. It’s a fantastic time to be a consumer, really. As a result of this, the quality of products and services have really needed to be given a facelift in many cases.

Running the gauntlet of SEO can be confusing and difficult, so many outsource SEO practices. Other online mediums can also be adapted by savvy businesses, to create an online presence that allows their customers (potential or current) to feel more personally connected with them.

We have put together a list of the top five content marketing tips that any business can utilise, no matter the budget:
1.    Make sure your writing is both quality and uniform across all mediums. The content that you use tells your story, so whether it’s something as short as a tweet to a lengthy how-to guide, make sure the quality of the writing matches your brand, and tells the same story across the board.
2.    Respond to your audience. If someone leaves a post on your business’s Facebook page, for example, answer them. It usually takes very little time, and will not only have a positive effect on that person but anyone else who sees it. Of course, this may not be possible for every single post, but make it a point to answer as many as you have time for.
3.    Images equal an increased engagement. As much as you can, use good (and relevant) images. You can even upload ‘behind the scenes’ photos, which are proven to help solidify your fans with your brand. You become ‘humanised’ and not just another company.
4.    Think of a way to get your customers to share their experiences with your page. That could be through competitions that encompass a photo of them with your product in some way. You don’t need to give away a car for this to be effective, either.

Start building your relationships with customers today, and you’ll most certainly reap the rewards in the future. Finally, if you’re looking to get on board as SEO resellers in Singapore, be sure to check out SEO Company Singapore.

Common SEO Myths

There is so much information about search engine optimization online that it can be hard to separate the truth from fiction. The web is full of people who have declared themselves gurus, speaking with complete confidence even if they can’t support their claims. Don’t allow yourself to be tricked, practice skepticism and you’ll be much better off. One idea that has somehow entered into popular thought is you must use certain tools to get your site listed by Google. Some people claim that you need to get your site on certain search directories if you want it to be noticed by Google. Others go as far as asking to be paid to submit sites to Google. In reality most of the sites listed on search engines got there thanks to automatic web crawlers. Plenty of sites end up on Google without any action on the part of their owner. With that being said, it’s better to be proactive. You want to be as in control as possible when it comes to how your site is ranked. After properly optimizing your site and making sure that is ready for the public you can use Google’s Webmaster Tools to get it listed. If you take this step yourself you can personally submit a sitemap so that Google indexes your site in the best way possible. Another mistake is thinking that when it comes to links more is always better. This isn’t necessarily the case. One link from a page with real authority can be more valuable than hundreds of links from sites that no one actually cares about. There’s also the fact that organic links are more trustworthy than those created unnaturally. Sure, organic links are hard to find in the beginning but ultimately they have to be part of your long term strategy. When you start out you’ll probably be grinding out plenty of low value links, but ultimately you have to aim for something higher. When it comes to link building you should try and aim for quality over quantity. On the topic of links it has become common to think about SEO entirely in terms of link building. This is a major mistake. Links are important but you can’t ignore good on site optimization. There are plenty of things that can be done to a site to make it more appealing to search engines. There are even some simple on site mistakes that could render all links useless. SEO that ignores the power of the site itself are missing out on a lot of potential power. If you aren’t getting a comprehensive offer then you are not dealing with the right people.It’s easy to take a very technical view of SEO when you get into the details of the practice. You can quickly forget why search engines exist and why people use websites. A good web page exists to serve a purpose. If it has no purpose other than making money for its owner then it will never enjoy real success. If a website doesn’t actually offer something of value then any success it finds will be short lived. Thinking about SEO price before producing a website that serves a real purpose is putting the cart before the horse. Keep focused on serving the people and many of the myths fade away into irrelevance.

Google’s Warnings

There are many search engines out there but few come close to Google. It’s almost 5 times as popular as its closest rival, Bing, according to Alexa. That’s why the search engine world practically revolves around Google. If you are interested in search engine optimization you need to pay attention to what this giant of the industry is up to. Google recently updated their Webmaster guidelines and anyone interested in marketing their website needs to at least consider their suggestions.

If you want to get along with Google then you should check out their Webmaster guidelines. In this documentation they lay out what they suggest site owners do if they want their sites to be successful on Google. People who violate these guidelines can face serious punishments, including total removal from Google. Even honest mistakes can prove costly, so do your research when coming up with an strategy to meet SEO guarantee.

Google made specific changes to the “Link Schemes” section of the guideline. This is an important section for those involved in SEO company since it outlines what you shouldn’t do when looking to build links. The main point of the guide is that links should come as organically as possible. One new change is a ban on advertorials, which are paid advertisements disguised as the writing of a disinterested third party. Hiring people to write reviews of your product would be one example of this.

Another important change is Google’s approach when it comes to guest posts. They are looking to crack down on people who post large volumes of low-quality guest posts. They basically want to punish people who use guest posting for the sole purpose of link building. Google always wants people to put content first. With this in mind you should only write guest posts if you are sure have something of value to give people. Also make sure that you accept guest posts from qualified writers who write material that your visitors will appreciate. Turn down people who have nothing of substance to offer. If Google thinks you’re just trading links without concern for quality you will get punished.

It’s important to remember what Google was created for. It’s a site that makes it easy for people to find what they are looking for. Whether a search is interested in goods or services Google wants the answer to be only a few clicks away. They don’t want their results being polluted with low quality sites that aren’t useful to anyone but the site’s owners.

One thing worth noting is that there is some ambiguity in the rules as they are written. For example, it forbids “Excessive link exchanges” and “Large-scale article marketing.” They don’t explain what exactly is “excessive,” or when a scheme becomes “large scale.” This is where good judgment comes into play. The right SEO strategy requires caution, honesty and a dedication to quality. The best way to avoid punishment is constantly providing quality material and promoting it as ethically as you can.

There’s no shortcut to becoming success when it comes to search engines. Becoming a top ranking site takes time and hard work. Long term success can’t be bought, but must be built on a foundation of customer service. If you can make people who visit your site happy then ultimately Google will most likely be happy. When you put the visitor first everyone wins.