There is so much information about search engine optimization online that it can be hard to separate the truth from fiction. The web is full of people who have declared themselves gurus, speaking with complete confidence even if they can’t support their claims. Don’t allow yourself to be tricked, practice skepticism and you’ll be much better off. One idea that has somehow entered into popular thought is you must use certain tools to get your site listed by Google. Some people claim that you need to get your site on certain search directories if you want it to be noticed by Google. Others go as far as asking to be paid to submit sites to Google. In reality most of the sites listed on search engines got there thanks to automatic web crawlers. Plenty of sites end up on Google without any action on the part of their owner. With that being said, it’s better to be proactive. You want to be as in control as possible when it comes to how your site is ranked. After properly optimizing your site and making sure that is ready for the public you can use Google’s Webmaster Tools to get it listed. If you take this step yourself you can personally submit a sitemap so that Google indexes your site in the best way possible. Another mistake is thinking that when it comes to links more is always better. This isn’t necessarily the case. One link from a page with real authority can be more valuable than hundreds of links from sites that no one actually cares about. There’s also the fact that organic links are more trustworthy than those created unnaturally. Sure, organic links are hard to find in the beginning but ultimately they have to be part of your long term strategy. When you start out you’ll probably be grinding out plenty of low value links, but ultimately you have to aim for something higher. When it comes to link building you should try and aim for quality over quantity. On the topic of links it has become common to think about SEO entirely in terms of link building. This is a major mistake. Links are important but you can’t ignore good on site optimization. There are plenty of things that can be done to a site to make it more appealing to search engines. There are even some simple on site mistakes that could render all links useless. SEO that ignores the power of the site itself are missing out on a lot of potential power. If you aren’t getting a comprehensive offer then you are not dealing with the right people.It’s easy to take a very technical view of SEO when you get into the details of the practice. You can quickly forget why search engines exist and why people use websites. A good web page exists to serve a purpose. If it has no purpose other than making money for its owner then it will never enjoy real success. If a website doesn’t actually offer something of value then any success it finds will be short lived. Thinking about SEO price before producing a website that serves a real purpose is putting the cart before the horse. Keep focused on serving the people and many of the myths fade away into irrelevance.
Determining whether or not a website is something that most people can do. A popular site that’s turning a healthy profit is clearly doing well. But how do you determine whether or not your site is on its way to success? That’s a question you have to ask as you go on your search engine optimization journey. To answer it you have to dig into the various metrics that show how your website is doing, measuring them overtime so you can get a good idea of where you are, where you’re going and what you need to work on.
Keep an eye on your backlinks. If your want your website to grow you have to put in the work to build up your link profile over time, but real growth comes when you start seeing organic links. That means people linking to you without any help from you. Check your link profiles regularly to make sure that the number of pages linking to yours is on the rise and to check out these pages to get an idea of where organic traffic is coming from.
Make sure to pay attention to how long people are on your site, or what your bounce rate is. You might be getting a lot of traffic but if visitors aren’t staying past a second or two then you’re in a very poor position for making a real profit. This metric is especially important when you’re investing in a PPC campaign since you can end up spending a lot of money on clicks that aren’t doing you any good. If people are leaving your site almost as soon as they land on it then something needs to be changed. It could be that your ads are misleading or it could be that your site is unappealing. Each case is different.
Keep track of what keywords lead people to your site. You’ll probably be surprised at some of the searches that take people to your pages. This allows you to find out which keywords you are investing in are showing the greatest return. It’s also a great way to help you find new and potentially valuable keywords that you might never have thought of on your own.
If you’re serious about turning a profit on your page you have to look at conversion rates with the help of search engine optimizing. Why are you promoting your site? What do you want people to do when they reach your site? If you want them to buy a product, for example, you need to keep track of how many people are buying compared to how many people are visiting. Paying attention to and working on conversion rates is essential for getting the most out of your site.
Knowledge is power, and the more you know about your site the better you’ll be able to understand what works and what doesn’t. Creating a money-making website takes a lot of experimentation, tweaking everything until you’re seeing the best return on investment possible. The key to good experimentation is tracking what happens after you make changes, otherwise you’re just working blind. Start keeping track of these metrics today and you’ll be on your way to a more successful tomorrow.