CE Talk

Determining whether or not a website is something that most people can do. A popular site that’s turning a healthy profit is clearly doing well. But how do you determine whether or not your site is on its way to success? That’s a question you have to ask as you go on your search engine optimization journey. To answer it you have to dig into the various metrics that show how your website is doing, measuring them overtime so you can get a good idea of where you are, where you’re going and what you need to work on.

Keep an eye on your backlinks. If your want your website to grow you have to put in the work to build up your link profile over time, but real growth comes when you start seeing organic links. That means people linking to you without any help from you. Check your link profiles regularly to make sure that the number of pages linking to yours is on the rise and to check out these pages to get an idea of where organic traffic is coming from.

Make sure to pay attention to how long people are on your site, or what your bounce rate is. You might be getting a lot of traffic but if visitors aren’t staying past a second or two then you’re in a very poor position for making a real profit. This metric is especially important when you’re investing in a PPC campaign since you can end up spending a lot of money on clicks that aren’t doing you any good. If people are leaving your site almost as soon as they land on it then something needs to be changed. It could be that your ads are misleading or it could be that your site is unappealing. Each case is different.

Keep track of what keywords lead people to your site. You’ll probably be surprised at some of the searches that take people to your pages. This allows you to find out which keywords you are investing in are showing the greatest return. It’s also a great way to help you find new and potentially valuable keywords that you might never have thought of on your own.

If you’re serious about turning a profit on your page you have to look at conversion rates with the help of search engine optimizing. Why are you promoting your site? What do you want people to do when they reach your site? If you want them to buy a product, for example, you need to keep track of how many people are buying compared to how many people are visiting. Paying attention to and working on conversion rates is essential for getting the most out of your site.

Knowledge is power, and the more you know about your site the better you’ll be able to understand what works and what doesn’t. Creating a money-making website takes a lot of experimentation, tweaking everything until you’re seeing the best return on investment possible. The key to good experimentation is tracking what happens after you make changes, otherwise you’re just working blind. Start keeping track of these metrics today and you’ll be on your way to a more successful tomorrow.